Thailand is a courteous, patient, respectful society-on the surface. One of the basic goals of public interaction in Thai society involves helping others "save face," which means protecting other people's feelings at all costs.
Causing shame or embarassment to someone is culturally forbidden. The Thai word "grangai" (grain-jye) describes the social phenomenon of saving face, having a pleasant attitude, and keeping your true feelings to yourself.
The problem is that beneath the smiley surface, many people are hurting and separated from God. Some are enslaved to false religion and beliefs; they need to hear the gospel of Christ. We are all sinners in need of a savior. The gospel requires you to take a hard look at your sin, so you can recognize and acknowledge your deep need for a Saviour.
The not so grangai is confronting someone with the truth that the religious beliefs he/she has had since childhood are wrong. The temptation to be grangai is rooted in many of us. We want our friends to like us and it is easier to smile about it than to talk about sin, death, heaven and hell, as well as Christ's sacrifice for us on the cross.
A believer who is coming across as nice, instead of sharing the truth of the gospel isn't being a faithful friend. Pray that your eyes be opened to the opportunities to minister, although it is not easy to do with difficult people-you'll be led to the person who needs your insight, ("A Woman's Guide to Intimacy with God,"/"Jen's Journey,"/Journey Magazine, July 2015).